How to lose the US presidency in 21 ways

There are many ways to lose the presidency whether you’re fighting a primary or battling for the ultimate prize itself in the November general election. These are just some of them…

Cry (Ed Muskie, 1972)

Public crying has played well for both Hillary Clinton and Barack Obama more recently but when Muskie appeared to weep over allegations about his wife’s drinking, he soon lost his status as the Democratic front-runner. Ultimately, the victim of a dirty tricks campaign by the Nixon camp, Muskie denied crying, saying reporters had mistaken snow melting on his face for tears.

Lose your temper (Bob Dole, 1988)

Dole snarled that his opponent George HW Bush should “quit lying about my record” after losing a Republican primary. Dole looked like a sore loser and his campaign never recovered. He later won the nomination in 1996, losing comfortably to President Bill Clinton.

Scream (Howard Dean, 2004)

Although he was probably on his way out anyway, Dean’s hysterical “I had a scream” speech which ended with a Kermit the frog-style note of hysteria ended his prospects of getting the Democratic nomination. John Kerry got it instead and subsequently lost to George W. Bush in November.

Fail to answer a simple question (Gary Hart, 1984)

Democrat Hart (of later sex scandal fame) proved unable to explain why he had changed his surname from Gary Hartpence. In 1980, Democratic Senator Edward Kennedy floundered desperately when he was asked the most basic question, during a TV interview: why do you want to be president?

Be inadvertently racist (H. Ross Perot, 1992)

The Texan billionaire independent offended a largely black audience by referring to them repeatedly as “you people” throughout a campaign speech.

Terrify everyone (Barry Goldwater, 1964)

The Republican nominee’s open extremism and apparent enthusiasm for nuclear weapons led him to lose by a record margin. “In your heart, you know he’s right” his campaign claimed. “In your guts, you know he’s nuts” countered his opponents.

Have an affair (Gary Hart, 1988)

Recovering from his 1984 failure, Hart enjoyed a 30% lead over his nearest rival and was the clear favourite to succeed Reagan until allegations of infidelity with model Donna Hart emerged. Hart initially denied meeting her until photos emerged of her sitting on his lap. Hart then withdrew from the campaign, then re-entered it later, totally sabotaging his own career in the process.

Skeletons in the closet (George HW Bush 1992, George W. Bush 2000)

A last minute recovery for President Bush against Bill Clinton stalled after allegations over his role in the Iran-Contra affair re-emerged. Later, his son was harmed by a last minute revelation over a 1979 drink driving incident during the closing stages of the very close 2000 campaign.

Picture: 43rd US president, George W. Bush and his father, the 41st president, George H.W Bush)

“Steal” a speech (Joe Biden, 1988)

Obama’s future vice president (and 2020’s current Democratic front-runner) withdrew after striking similarities were spotted between a campaign speech he delivered and one which had been made by British Labour leader Neil Kinnock (an unknown figure in the US).

Ignore all attacks (Michael Dukakis, 1988)

When the Bush campaign cast doubt on the Democratic nominee’s mental health, Dukakis refused to sink to their level. Unfortunately, by the time he did release his records (which revealed a clean bill of health), the damage to his campaign had already been done.

(Picture: Future 2004 nominee John Kerry, ex-1980 candidate Ted Kennedy and 1988 nominee, Michael Dukakis)

Insult your rivals (Bush, 1992)

“My dog Millie knows more about foreign policy than these two bozos,” President Bush said of Clinton and Gore late in 1992. The “bozos” bit went down very badly with voters. Clinton’s lead grew by around five percent just before election day.

(Picture: 1992 debaters: Democratic nominee and eventual winner, Bill Clinton, Independent Ross Perot and the incumbent President Bush).

Be too honest (Walter Mondale, 1984, Michael Dukakis, 1988)

Both these Democratic nominees admitted taxes would have to increase substantially to tackle Reagan’s huge escalating deficit. Bush in 1988 was much less frank “read my lips – no new taxes” but won. Taxes went up dramatically soon afterwards (Picture: Walter Mondale in 1984)

Insult women (Mitt Romney, 2012)

The Republican nominee referred to “binders full of women” he could choose from for his cabinet. This played badly.

Rely too heavily on your war record (John Kerry, 2004)

This backfired when several campaign groups began casting doubt over the Democratic nominee’s Vietnam War heroism which had been contrasted with Bush’s decision to join the state National Guard (a classic draft dodging tactic) and Vice President Cheney’s decision to duck out of the war altogether.

Run against your own party’s incumbent (Eugene McCarthy, 1968, Ronald Reagan, 1976, Ted Kennedy, 1980, Pat Buchanan, 1992)

This has never worked, although McCarthy undoubtedly made history by prompting President Johnson’s withdraw from the 1968 contest. Reagan also undoubtedly enhanced his credentials for a future run by challenging President Ford. Four years later, Reagan ran again and won.

(Picture: Eugene McCarthy in 1968)

Pick the wrong running-mate (George McGovern, 1972, John McCain, 2008)

The McGovern campaign was thrown into chaos when running-mate Thomas Eagleton had to be replaced. John McCain’s campaign was similarly undermined when Sarah Palin’s intellectual shortcomings became too obvious to ignore. Oddly, however,  Bush’s disastrous choice of Dan Quayle in 1988 seemed to do him little real harm.

Screw up the TV debate

Notably Richard Nixon in 1960.

Insult 47% of the electorate (Mitt Romney, 2012)

“There are 47 percent of the people who will vote for the president no matter what … who are dependent upon government, who believe that they are victims. … These are people who pay no income tax. … and so my job is not to worry about those people. I’ll never convince them that they should take personal responsibility and care for their lives.”

Mitt Romney, remarks at private fundraiser. Ironically, he ended up losing having received 47% of the vote.

Get paranoid (H. Ross Perot, 1992)

The independent candidate accused the Bush camp of trying to sabotage his daughter’s wedding by labelling her a lesbian.

Make huge factual errors in public (Gerald Ford, 1976)

“There is no Soviet domination in Eastern Europe and there never will be under a Ford Administration.” President Ford made this absurd claim in the 1976 TV debate. Perhaps unsurprisingly, he went on to lose narrowly to Jimmy Carter. (Picture: 1976 Democratic nominee and eventual winner, Jimmy Carter debating President Ford).

“Win” (Al Gore, 2000)

Few election results look more dubious than the 2000 one. Despite plenty of evidence to the contrary, the Supreme Court declared George W. Bush not Al Gore the winner.

Carter Vs Bush

Two presidents. One Democrat, one Republican. Both turn ninety this year. Neither man ever directly ran against the other. But how do Jimmy “Peanut farmer” Carter or George “Read my lips” Bush square up in a direct face off?

THE FACTS

Carter: The younger of the two, James Earle (“Jimmy”) Carter was the 39^th president between 1977 and 1981. He has been a former president for thirty three years, longer than any one else in US history.

Bush:  George Herbert Walker Bush was the 41^st president from 1989 until 1993. Only the second man to be both president and father to a US president (the other was John Adams) he was always referred to as simply “George Bush” before 2000 but is now usually referred to as George HW Bush to distinguish him from his son George W Bush (43, 2001-2009).

BACKGROUND

Carter: Famously a Georgia peanut farmer, Carter also has a first class degree in nuclear physics and served in the navy in World War II.

Bush: Scion of a super rich Texas oil family, Bush was the youngest ever US pilot in World War II. His father was a Republican senator.

RISE TO POWER

Carter: Carter served as a Senator and as Governor of Georgia.

Bush: Bush took a different route becoming a congressman and twice standing unsuccessfully for the Senate in the Sixties, only really coming to the fore as Ambassador to the UN and head of the CIA under Nixon and Ford. He was sacked by the new president, Carter in 1976 but sought the presidency himself in 1980. He was beaten for the nomination by Ronald Reagan who picked him as his running mate. Bush served two terms as Vice President between 1981 and 1989.

PRIMARY COLOURS

Carter: Carter triumphed over California Governor Jerry Brown and his eventual running mate Walter Mondale.

Bush: As Veep, Bush was always the favourite for the 1988 Republican nomination beating eccentric evangelist Pat Robertson (Rupert Murdoch’s preferred candidate) and Senator Bob Dole who came to be seen as a sore loser after he angrily called on Bush to “quit lying about my record”.

ELECTION

Carter: In 1976, Jimmy Carter narrowly beat President Gerald Ford. Weakened by Watergate, recession, the Nixon pardon and a gaffe in which he denied Eastern Europe was dominated by the USSR in the TV debate, Ford was only the third president to be beaten in a November election in the 20^th century (after President William Taft lost to challenger Woodrow Wilson  in 1912 and incumbent Herbert Hoover who lost to FDR in 1932).

Bush: Initially perceived as a “wimp” from a privileged background, Bush trailed his opponent Governor Michael Dukakis during the summer of 1988. Fighting a dirty campaign and lambasting Dukakis as a “tax and spend liberal,” Bush reversed the situation, helped by Dukakis’s refusal to respond to Bush’s attacks, Dukakis’s unpopular opposition to the death penalty, Bush’s “Read my lips, no new taxes” pledge and Dukakis’s short physical stature. Bush ultimately won a forty state landslide and ultimately beat “Duke” by around an 8% margin in the share of the vote.

VICE PRESIDENT

Carter: Walter Mondale served as Carter’s Vice President. He performed less well as Reagan’s presidential opponent in 1984 winning only one out of the fifty states contested (Minnesota).

Bush: Bush’s choice Dan Quayle was a gaffe-prone disaster who quickly became a national joke. Quayle was exposed as a Vietnam draft dodger (using his family connections to secure enrolment on the Indiana National Guard), misspelled the word “potatoes” in public, botched a tribute to the Holocaust (claiming it was a sad chapter “in our nation’s history”) and attacked TV sitcom Murphy Brown after the main character had a child out of wedlock. Nevertheless, Bush retained him as running mate even in 1992.

FINEST HOUR

Carter: Although he was never hugely popular, carter achieved a major breakthrough in the quest for Middle East peace with the signing of the Camp David Agreement in 1978. The SALT 2 Treaty was also a huge success in Détente though it was never ratified by the US Senate.

Bush: Bush achieved successes in the Middle East too but his biggest success was the 1991 “Desert Storm” victory over Iraq and Saddam Hussein. Bush became the most popular president in thirty years. Some on the Right later regretted not extending the war into Iraq itself as Bush’s son would later do with disastrous consequences.

DECLINE AND FALL

Carter: Never popular, Carter failed to get to grips with the economy, eventually attempted a disastrous move to the Right and a Reagan-like defence build up after the Soviet invasion of Afghanistan. His presidency was ultimately poisoned by the Iranian hostage crisis after 1979. The hostages were released on the day Carter left office in January 1981.

Bush: Bush witnessed a spectacular collapse in popularity between 1991 and 1992, due to the recession, his apparent preoccupation with foreign affairs and his introduction of the second biggest tax increase in US history after his “no new taxes” pledge in 1988. In reality, with Reagan having left him a spiralling national debt, Bush was foolish to have ever made the pledge in the first place.

PRIMARY CHALLENGE

Carter: In 1980, the president faced a serious internal challenge from senior Democrat Senator Ted Kennedy (brother of the assassinated Jack and Bobby). Memories of Kennedy’s role in the 1969 Chappaquiddick Incident wrecked his chances though.

Bush: in 1992, Bush was distracted by a major primary challenge from ex-Nixon speechwriter Senator Pat Buchanan, a pugnacious right winger.

RIVALS

Carter: Carter was beaten soundly by Republican Ronald Reagan in November 1980. In the run-up to the election, the contest appeared much closer than it ultimately proved.

Bush: Bush faced an independent challenge from Texan billionaire H. Ross Perot, but it was ultimately Democrat Governor Bill Clinton who beat Bush, overcoming rumours of infidelity and draft dodging to become one of the most accomplished campaigners in US history.

AFTERWARD

Carter: Although not a hugely successful president, Carter has been a hugely successful ex-president winning the Nobel Peace Prize, writing an acclaimed novel and appearing in Ben Affleck’s film Argo.

Bush: Bush‘s legacy has perhaps been tarnished by the poor record of his son as president.