There are many ways to lose the presidency whether you’re fighting a primary or battling for the ultimate prize itself in the November general election. These are just some of them…
Cry (Ed Muskie, 1972)
Public crying has played well for both Hillary Clinton and Barack Obama more recently but when Muskie appeared to weep over allegations about his wife’s drinking, he soon lost his status as the Democratic frontrunner. Ultimately, the victim of a dirty tricks campaign by the Nixon camp, Muskie denied crying, saying reporters had mistaken snow melting on his face for tears.
Lose your temper (Bob Dole, 1988)
Dole snarled that his opponent George HW Bush should “quit lying about my record” after losing a Republican primary. Dole looked like a sore loser and his campaign never recovered. He later won the nomination in 1996, losing comfortably to President Bill Clinton.
Scream (Howard Dean, 2004)
Although he was probably on his way out anyway, Dean’s hysterical “I had a scream” speech which ended with a Kermit the frog-style note of hysteria ended his prospects of getting the Democratic nomination. John Kerry got it instead and subsequently lost to George W. Bush in November.
Fail to answer simple questions (Gary Hart, 1984)
Democrat Hart (of later sex scandal fame) proved unable to explain why he had changed his surname from Gary Hartpence. Worse, he floundered desperately when asked the most basic question: why do you want to be president?
Be inadvertently racist (H Ross Perot, 1992)
The Texan billionaire independent offended a largely black audience by referring to them repeatedly as “you people” throughout a campaign speech.
Terrify everyone (Barry Goldwater, 1964)
The Republican nominee’s open extremism and apparent enthusiasm for nuclear weapons led him to lose by a record margin. “In your heart, you know he’s right” his campaign claimed. “In your guts, you know he’s nuts” countered his opponents.
Have an affair (Gary Hart, 1988)
Recovering from his 1984 failure, Hart was the clear favourite to succeed Reagan until allegations of infidelity with model Donna Hart emerged. Hart initially denied meeting her until photos emerged of her sitting on his lap. Hart then withdrew from the campaign, then re-entered it later, totally sabotaging his own career in the process.
Skeletons in the closet (George HW Bush 1992, George W Bush 2000)
A last minute recovery for President Bush against Bill Clinton stalled after allegations over his role in the Iran-Contra affair re-emerged. Later, his son was harmed by a last minute revelation over a 1979 drink driving incident during the closing stages of the very close 2000 campaign.
Steal a speech (Joe Biden, 1988)
Obama’s future vice president withdrew after striking similarities were spotted between a campaign speech he delivered and one which had been made by British Labour leader Neil Kinnock.
Ignore attacks (Michael Dukakis, 1988)
When the Bush campaign cast doubt on the Democratic nominee’s mental health, Dukakis refused to sink to their level. Unfortunately, by the time he did release his mental health records (which revealed a clean bill of health), the damage to his campaign had already been done.
Insult your rivals (Bush, 1992)
“My dog Millie knows more about foreign policy than these two bozos,” President Bush said of Clinton and Gore late in 1992. The “bozos” bit went down very badly with voters. Clintons’ lead grew by around five percent.
Be too honest (Walter Mondale, 1984, Michael Dukakis, 1988)
Both these Democratic nominees admitted taxes would have to increase substantially to tackle Reagan’s huge escalating deficit. Bush in 1988 was much less frank “read my lips – no new taxes” but won. Taxes went up dramatically soon afterwards.
Insult women (Mitt Romney, 2012)
The Republican nominee referred to “binders full of women” he could choose from for his cabinet. This played badly.
Rely too heavily on your war record (John Kerry, 2004)
This backfired when several campaign groups began casting doubt over THE Democratic nominee’s Vietnam War heroism which had been contrasted with Bush’s decision to join the state National Guard (a classic draft dodging tactic) and Vice President Cheney’s decision to duck out altogether.
Run against your own party’s incumbent (Eugene McCarthy, 1968, Ronald Reagan, 1976, Ted Kennedy, 1980, Pat Buchanan, 1992)
This has never worked although McCarthy undoubtedly made history by prompting President Johnson’s withdraw from the 1968 contest. Reagan also undoubtedly enhanced his credentials for a future run by challenging President Ford. Four years later, Reagan ran again and won.
Pick the wrong running mate (George McGovern, 1972, John McCain, 2008)
The McGovern campaign was thrown into chaos when running mate Thomas Eagleton had to be replaced. John McCain’s campaign was similarly undermined when Sarah Palin’s shortcomings became obvious. Oddly, however, Bush’s disastrous choice of Dan Quayle in 1988 seemed to do him little real harm.
Mess up the TV debate
Notably Richard Nixon in 1960.
Insult 47% of the electorate (Mitt Romney, 2012)
“There are 47 percent of the people who will vote for the president no matter what … who are dependent upon government, who believe that they are victims. … These are people who pay no income tax. … and so my job is not to worry about those people. I’ll never convince them that they should take personal responsibility and care for their lives.”
Mitt Romney, remarks at private fundraiser.
Get paranoid (H. Ross Perot, 1992)
The independent candidate accused the Bush camp of trying to sabotage his daughter’s wedding by labelling her a lesbian.
Make huge factual errors (Gerald Ford, 1976)
“There is no Soviet domination in Eastern Europe and there never will be under a Ford Administration.” President Ford made this absurd claim in the 1976 TV debate. He went on to lose narrowly to Jimmy Carter.
“Win” (Al Gore, 2000)
Few election results look more dubious than the 2000 one. Despite plenty of evidence to the contrary, the Supreme Court declared George W. Bush not Al Gore the winner.
The full magnitude of the scale of shock at the news of President Kennedy‘s assassination half a century ago cannot be fully appreciated today. Perhaps only by comparison with more recent traumas such as the September 11th attacks in 2001 or Princess Diana’s death in 1997 can we today find any suitable frame of reference.
But the impact of the shooting was huge. The effects on the Kennedy family, the US and the world in general have continued to resonate throughout ensuing fifty years…
President John F. Kennedy is assassinated in Dallas, Texas. Vice President Lyndon B. Johnson is sworn in as his successor. Kennedy’s alleged assassin, Lee Harvey Oswald is himself shot dead by night club owner Jack Ruby on live TV two days later. The Warren Commission is set up to investigate the assassination.
Bobby Kennedy, the late president’s brother, resigns as Attorney General. He and President Johnson have long hated each other. Bobby is elected Senator for New York.
Ted Kennedy, already a Senator for Massachusetts since 1962, is involved in a serious plane crash. He suffers a broken back and punctured lung. Two others on board including the pilot are killed.
President Johnson passes a wealth of legislation including the Civil Rights Act. Johnson wins the 1964 presidential election handsomely with Hubert Humphrey as his running mate (both Humphrey and Johnson fought Kennedy for the Democratic nomination in 1960 and lost).
History will never know for sure whether Kennedy had he lived, would have passed as much legislation as Johnson, been re-elected in 1964 or escalated the Vietnam War to the same disastrous extent.
The Warren Commission (which includes future Republican president, Gerald Ford amongst its members) rules that Oswald acted alone in killing Kennedy. Over time, most Americans grow to disbelieve this verdict.
Malcolm X, black civil rights leader, is assassinated.
President Johnson dramatically escalates the Vietnam conflict.
Jack Ruby, Lee Harvey Oswald’s killer, dies in prison.
Another traumatic year for the US and the Kennedys.
Martin Luther King, black civil rights leader, is assassinated prompting widespread race riots.
President Johnson shocks the world by pulling out of the presidential race following serious setbacks in Vietnam and a strong primary challenge from the anti-war Senator Eugene McCarthy. Senator Bobby Kennedy has already entered the race by this point.
A bitter Kennedy-McCarthy primary battle ensues (McCarthy fans see Kennedy as jumping on the anti-war bandwagon). Kennedy eventually emerges triumphant at the California Primary in June. With Richard Nixon emerging as the new Republican candidate, the stage seems set for another Kennedy vs. Nixon contest as in 1960. But moments after his California victory speech, Bobby is himself shot and killed on live TV. The assassin is Sirhan Sirhan, a young man who objects to the Senator’s support for Israel (a position shared by most US politicians). Sirhan remains in jail today. Kennedy leaves behind a pregnant wife, eleven children and a Democratic Party in disarray.
At a deadlocked convention, some Democrats move to draft 36-year-old Senator Ted Kennedy as the candidate but the last Kennedy son is at this point fearful of assassination himself. Vice President Hubert Humphrey is eventually chosen as nominee but loses narrowly to JFK’s defeated 1960 opponent, Republican Richard Nixon in the November general election.
Jacqueline Kennedy horrifies many by marrying Greek shipping magnate Aristotle Onassis.
The Apollo 11 mission fulfils JFK’s 1961 pledge to land an American on the moon and return him to Earth by the end of the decade.
That very same weekend Senator Ted Kennedy – already seen as the most likely Democratic presidential nominee in 1972 – appears to crash his car at Chappaquiddick, leading to the death of a young girl Mary Jo Kopechne. The scandal and Kennedy’s unsatisfactory explanation for his behaviour (he claimed to have “repeatedly dove” to rescue her), the suspicion that he was having an affair with her or that he may have been drink driving, casts a shadow over the rest of his career. His judgement is certainly questionable, calling his lawyer immediately after the crash before calling the emergency services. He is not jailed and is re-elected to the Senate many times. But he will never become president.
Father Joseph P. Kennedy dies aged 81 (he has been unable to speak since as stroke during his son’s presidency. He has seen two of his sons assassinated, another killed in the war, a daughter lobotomised and another killed in a plane crash.
George Wallace, pro-segregation Governor of Alabama and an old rival of the Kennedys, is shot and badly wounded by student Arthur Bremner. Bremner’s disturbed diary inspires the film Taxi Driver which itself inspires John Hinckley to shoot President Reagan in a bid to “impress” actress Jodie Foster in 1981.
Ted Kennedy threatens to run for president when last minute polls suggest he could win the nomination. But he chooses not to. Senator George McGovern gets the Democratic Party nomination instead.
Sargent Shriver, Eunice Kennedy’s husband, is picked as Senator George McGovern’s running mate after his first choice, Thomas Eagleton is forced out by revelations about his medical history.
McGovern and Shriver are defeated heavily by President Nixon who wins 49 out of 50 states.
Lyndon Johnson dies (had he ran in 1968 and ran again, his presidency would have ended just two days earlier). Unusually, as Hoover, Truman and Eisenhower all died within the last decade, there are no former US presidents alive for a period between January 1973 and August 1974.
The tenth anniversary of the JFK assassination. The US is mired in Vietnam and Watergate.
Alan J. Pakula’s film The Parallax View starring Warren Beatty focuses on assassination conspiracy theories.
President Nixon resigns over the Watergate Scandal. Gerald Ford succeeds him.
President Ford narrowly escapes two assassination attempts within the space of a fortnight. Both the assailants are women. “Squeaky” Fromme (a member of the Manson “family”) draws a gun on Ford when he attempts to shake her hand in the crowd. Sara Jane Moore fires a gun at Ford but a bystander knocked her arm causing her to miss. Both women were freed only after Ford’s death over thirty years’ later.
Aristotle Onassis dies. Although only in her forties, Jackie Onassis does not remarry again.
The film Taxi Driver featuring a fictional assassination attempt on a presidential candidate is released. As mentioned, this inspires John Hinckley Junior to shoot President Reagan in 1981.
Democrat Jimmy Carter narrowly beats President Gerald Ford for the White House.
Maria Shriver, Sargent and Eunice’s daughter meets Austrian bodybuilder Arnold Schwarzenegger. He is already an aspiring film actor and Republican supporter.
The William Richert film Winter Kills centres on a fictional Kennedy-esque family cursed by assassinations.
Senator Ted Kennedy mounts his one and only bid for the Democratic presidential nomination. He mounts an effective challenge and delivers a memorable speech to the Democratic Convention but is beaten by President Carter who goes on to lose to Ronald Reagan in November. Kennedy is harmed by the ghosts of Chappaquiddick. In retrospect, he also seems foolish to have run in a year where he would have to unseat a sitting incumbent Democratic president (the only election in which this was the case between 1968 and 1996).
Ex-Beatle John Lennon is shot dead in New York.
President Reagan is shot and wounded by John Hinckley Junior. Hinckley is ruled not guilty as he is insane. Reagan’s press secretary Jim Brady is badly wounded in the shooting. Secretary of State Al Haig declares on TV in the hours after the shooting that after Reagan and Vice President Bush, he is in control. This is constitutionally incorrect (he was third in line after both the Vice President and the Speaker of the House) and the “I’m in charge” gaffe reassures no one on an alarming day. Reagan makes a full recovery and eventually dies in 2004, long after the end of his presidency.
This seems to break the supposed “curse” which has seen every president elected in a year ending in zero since 1840 die in office (1840: Harrison, 1860: Lincoln, 1880: Garfield, 1900, McKinley, 1920: Harding, 1940: FDR, 1960: JFK).
Martin Sheen stars as JFK in the acclaimed TV series, Kennedy.
David Kennedy, Bobby’s fourth son, dies of a drug overdose, aged 28.
Mara Shriver marries Arnold Schwarzenegger, by now a huge film star. He is Republican Governor of California from 2003 until 2011. She remains a Democrat. Their marriage ends in 2011.
Kennedy-esque Democratic contender, Gary Hart is forced out of the presidential race after a sex scandal.
Future Vice Presidents Joe Biden and Al Gore evoke Kennedy strongly in their presidential bids as does the eventual nominee Massachusetts Governor, Michael Dukakis.
Senator Dan Quayle unwisely compares himself to JFK in the vice presidential debate:
Quayle: I have far more experience than many others that sought the office of vice president of this country. I have as much experience in the Congress as Jack Kennedy did when he sought the presidency. I will be prepared to deal with the people in the Bush administration, if that unfortunate event would ever occur.
Judy Woodruff: Senator [Bentsen]?
Bentsen: Senator, I served with Jack Kennedy, I knew Jack Kennedy, Jack Kennedy was a friend of mine. Senator, you’re no Jack Kennedy.
Bentsen wins the debate although Bush and Quayle win the election.
William Kennedy Smith, Senator Edward Kennedy’s nephew is acquitted after a high profile rape trial. Although he is acquitted, the family’s image is further tarnished by the scandal.
Oliver Stone’s hugely controversial film JFK is released. It centres less on the President himself but on conspiracy theories surrounding his death.
Democrat Governor Bill Clinton is elected to the presidency. His campaign makes great play of various superficial similarities between the candidate and JFK. Clinton’s “New Covenant” echoes Kennedy’s “New Frontier” (though proves less resonant). Clinton is also similarly youthful (46), has a slight physical resemblance to JFK and actually met the assassinated president when the 35th president visited his high school when Clinton was 16.
Joyce Carol Oates’ novella Black Water is published. It is clearly inspired by the Chappaquiddick Incident.
John Connally, the former Governor of Texas wounded in the 1963 assassination dies, aged 76. In the years since, he has defected to the Republicans and ran for president himself in 1980, being beaten for the party nomination by Ronald Reagan.
Jacqueline Kennedy Onassis, widow of the former President, dies aged 64.
Special effects technology enables JFK to appear as a character in the film, Forrest Gump.
Patrick Kennedy, a son of Ted Kennedy, is elected to the House of Representatives.
Rose Kennedy dies aged 104. She is the mother of Jack, Bobby and Ted.
The novel Idlewild by British writer Mark Lawson imagines President Kennedy surviving into old age. Idlewild in New York was renamed JFK Airport following the 1963 assassination.
Michael Kennedy, another of Bobby’s children, dies in a skiing accident. He is 39.
The Dark Side of Camelot by Seymour Hersh is published.
John F. Kennedy Junior, the only son of the assassinated president, dies in a plane crash, alongside his wife and sister-in-law. He is 39.
Thirteen Days, a film about the Cuban Missile Crisis is released. Kevin Costner stars as he did in JFK (although does not play JFK in either case). Bruce Greenwood is JFK and Steven Culp, RFK (The 13 days referred to in the title are October 14th-28th 1962).
Another JFK , Senator John (Forbes) Kerry wins the Democratic presidential nomination. He is also from Massachusetts and is the first Roman Catholic to be nominated since John F. Kennedy himself. However, he ultimately lacks the Kennedy magic and is beaten in the November election by President George W. Bush. The Bush political dynasty has thus far produced two US presidents.
The Manchurian Candidate centring on political assassinations is remade, starring Denzel Washington.
The film Bobby, directed by Emilio Estevez and based around the day of Bobby Kennedy’s assassination is released. Estevez is the son of Martin Sheen who played JFK in 1983.
Barack Obama is the first African American to be elected US president. Some see this as a fitting tribute to the career of Senator Ted Kennedy, who has by now been diagnosed with a fatal brain condition. Obama is also the first president born during Kennedy’s presidency and the first serving US senator to win the presidency since JFK himself in 1960.
Ted Kennedy dies, age 77. Although his career was marred by the Chappaquiddick Incident in 1969, he enjoyed a long and successful career as “the lion of the Senate”. He is the third longest continuously serving Senator in US history.
Four out of five of Joe and Rose’s remaining daughters die during this decade (Rose, Kathleen, Eunice and Patricia).
TV series The Kennedys starring Greg Kinnear as JFK and Katie Holmes as Jackie. It is less well received than the series, The Kennedys, thirty years before.
Jean Ann Kennedy, former US ambassador to Ireland is the only remaining daughter of Joe and Rose Kennedy left. She is 90.