Book review: The Unofficial History of The Beano, by Iain McLaughlin

The Beano comic is now so old that there is now almost no one left alive in the UK who could not have potentially read it as a child.

The acclaimed children’s illustrator, Shirley Hughes, who died last month aged 94 apparently retained some memories of comics which “predated The Dandy and Beano.” Such people must be a rarity today. Besides even Hughes would have only just celebrated her eleventh birthday when the first Beano arrived in July 1938.

This book provides a decent and comprehensive history of Britain’s longest running comic authored by the appropriately named Iain McLaughlin, a onetime editor of The Beano himself.

This is as the title states, an unofficial history, however, and its worth mentioning that there are no images included from any issues of The Beano in this book at all. Such pictures as there are are mostly restricted to some fairly dry images of former contributors, statues of iconic characters such as Minnie the Minx and a cover which manages to evoke memories of the comic without actually including any pictures of characters at all. One wonders if there was some behind-the-scenes wrangling over this, perhaps explaining why the book was delayed from its original scheduled 2021 publication date.

It’s worth emphasising: this is still a solid, informative read. However, if you want to revisit the adventures of your favourite Beano characters be they Dennis the Menace, General Jumbo or Baby Face Finlayson, you’ll have to look elsewhere. There are no snapshots from Beano stories or even cover images inside.

Which Beano do you remember? Very old readers might just remember the very first Beanos featuring the likes of Big Eggo, Pansy Potter: The Strongman’s Daughter and Lord Snooty and his Pals. The new comic was one of three titles launched by Dundee-based publisher DC Thomson in the immediate pre-war era. The first, The Dandy (1937) featuring Korky the Cat and Desperate Dan was The Beano’s companion and rival until it folded in 2012 after an impressive 75-year run. The third comic, The Magic (1939), in contrast, never took off. Launched barely forty days before Hitler invaded Poland, the outbreak of the Second World War effectively finished The Magic off although it shared an annual with The Beano (‘The Magic-Beano Book’) for some years after its official closure in 1941.

Perhaps like my father’s generation, you’re old enough to remember The Beano’s 1950s golden age, a brilliant period for the comic which saw the launch of many of its most famous characters including Dennis the Menace, Minnie the Minx, Roger the Dodger, the now politically incorrect Little Plum and, best of all, The Bash Street Kids which originally appeared under the Hemingway-esque moniker, When The Bell Rings.

All of these stories were still going when I myself started getting the comic in the mid-1980s now joined by the likes of Billy Whizz, Smudge and Ball Boy and as time wore on, Ivy The Terrible and Calamity James.

This is a good story about a comic which has lasted a phenomenal 84 years. Hopefully your own memories of The Beano are vivid enough that you won’t need to see pictures of Biffo the Bear, Plug or Les Pretend in order to enjoy this.

If you do, try Googling them!

80 years of The Beano : A timeline (1938-2018)

Happy birthday Beano! If you’ve never read it, here’s what you’ve missed…

1938: The first edition of the Beano appears, dated 30^th July. The Dandy started the previous year. Stories include Big Eggo (the cover story centred on an ostrich), Pansy Potter: The Strongman’s Daughter and the more enduring Lord Snooty and his Pals which lasts into the 1990s.

There are only twelve copies of the first issue known to still be in existence.

1939 -1949: Due to paper rationing, the Beano and Dandy both appear on alternate weeks, rather than weekly.

1940: The first ever Beano Book. If you own one without a year on the front, it must be from between 1940 and 1965. If it’s called The Magic-Beano Book, it must be from between 1943 and 1950 (the regular comic was never called this). The one below is from 1948.

1940-43: Musso The Wop appears, the racist title of a strip mocking Italian fascist leader, Benito Mussolini. The real leader was overthrown in 1943 and the strip ended.

1948: Biffo the Bear appears and immediately knocks Big Eggo off the front page. Eggo disappears forever in 1949.

1950s: Despite (or perhaps because of) the threat provided by TV and new comics like The Eagle, the Fifties is something of a golden age for The Beano with most of its most famous stories starting during this decade.

1951: Dennis the Menace appears, undoubtedly the comic’s most popular and famous story.  By strange coincidence, a US strip with the same name about a similarly mischievous but blonde brat started in the same week. The American one was usually just called “Dennis” in the UK to avoid confusion. Cartoons and films of the US version started to appear in the UK after the Eighties.

Biffo remains on the front page. Dennis’s distinctive black and red jumper appear after a few weeks and Dennis’s friends Curly and Pie-Face as well as Softy Walter all appear from the early Fifties onward. Gnasher comes later.

1953: Three major stories Roger the Dodger, Minnie the Minx and Little Plum all begin. Little Plum (“your redskin chum”) ceases to appear regularly after 1998.

1954: The Bash Street Kids (initially called When The Bell Goes or When The Bell Rings) appears. There were initially a vague and often changing large group of pupils eventually settling down to a hardcore of eight: Danny, Sidney and Toots (brother and sister), Smiffy (stupid), Erbert (short sighted), Plug (ugly), Spotty (spotty and has a very long tie), Wilfred (face partly obscured by jumper) and Fatty (obese)

Cuthbert Cringeworthy (the teacher’s pet) first appears in the Bash Street Kids from 1972.

1955: The first Dennis the Menace book appears. It is available most years until 2010.

1959: The Three Bears, a Wild West take on the fairy tale featuring blunderbusses appears (until 2011).

1964: Billy Whizz races onto the page for the first time.

1966: The Beano Books have the dates on the cover from now on.

1968: Gnasher appears alongside Dennis the Menace for the first time.

1972: Babyface Finlayson – appears (on and off) from now into the 21^st century.

1974: Dennis replaces Biffo the Bear on the cover after a twenty-seven year run. Biffo ceases to be in the comic regularly after 1986.

1975: The football-obsessed Ball Boy kicks off.

1976: The Dennis the Menace Fan Club begins.

1979: The Bash Street Kids book (just called The Bash Street Kids) starts appearing most years until 2010.

Rasher, Dennis’s pet pig gets a story of his own.

1980: Smudge (a bath-averse boy) appears in the comic, lasting into the 1990s.

1982: The first Beano Comic Libraries (small book-like comics with one long story in) appear.

1985: Ivy the Terrible, the Toddler Terror,. makes her first appearance.

1986: The terminally unlucky Calamity James arrives at The Beano.

Gnasher goes missing in a well-publicised story, only to return with a new puppy Gnipper who has one solitary tooth (a new story Gnasher and Gnipper appears). Gnasher is male. Who Gnipper’s mother is, is never explained.

1988: The comic is revamped for its 50^th birthday. Extra pages appear and more colour is used. Many other British comics fold in the Eighties and Nineties (The Beezer, Topper, Buster, Whizzer and Chips). The Beano does well to survive.

1991: The comic’s oldest story Lord Snooty ceases to appear regularly. Some blame John Major’s “classless society.”

1993: The Beezer and Topper merge into The Beano.  The Numskulls – who live inside and operate a human body – now appear in The Beano. The comic goes into full colour for the first time.

1994: A new look politically correct Bash Street Kids are unveiled. The new look is quickly abandoned after a fierce public backlash. Some suspect it is just a publicity stunt.

1996: A Dennis the Menace cartoon appears on TV. Voices include Billy Connolly and Hugh Laurie.

1998: Birth of Dennis the Menace’s sister Bea.

2002: The Beano Book becomes The Beano Annual.

2004: Dennis the Menace becomes the longest running strip in Beano history (it became the longest-running front page story in 2000). As of 2013, the most enduring strips are Dennis the Menace,  Minnie the Minx, Roger the Dodger, The Bash Street Kids followed by the previous longest-running story, Lord Snooty.

2007: The Dandy undergoes a dramatic and probably ultimately fatal revamp, becoming Dandy Xtreme.

2009: Another new TV series, Dennis and Gnasher begins. It continues until 2013.

2012: The Dandy ceases to appear in print and becomes The Dandy Online. Bananaman, the third longest running strip in The Dandy now appears in The Beano and Dandy Online.

2013: The Dandy Online formally ends. The Beano has another revamp for its 75th birthday.

2016: Beano Studios is launched. It is described as “a brand new multimedia Studios set up to create, curate and deliver mischievous entertainment for kids worldwide”.

2018: With weekly sales figures hitting an impressive 37,542, The Beano approaches its 80th birthday.

May there be many more!