Okay: admittedly ‘The Sultan of Swing’ may sound like a rather flash title for a biography of the 20th century’s foremost election statistician: ‘Sultans of Swing’ was the name of a Dire Straits album. But David Butler was a seemingly permanent feature of the BBC’s TV election coverage for nearly thirty years. He not only largely created the science of Psephology (the study of balloting and calculating election results) almost from scratch but perhaps did more than anyone else to make the complex world of electoral science accessible and easily understandable to the general public. Although he has always been too modest to admit it, he effectively invented the familiar General Election night device of the Swingometer. He is now ninety-six years old. The long story of his life is worth telling and the veteran writer, journalist and broadcaster, Michael Crick does so very well in this biography, published in 2018.
It is quite eye-opening (at least, it was for me) to learn just how primitive election coverage was when Butler started out in the 1940s. Although BBC TV was established in 1936, the organisation remained extremely wary of providing decent coverage of elections or indeed any aspect of British political life for the first twenty years of its existence. Fearful that the government might accuse them of political bias and use this to restrict their powers (admittedly, a very real risk today), the broadcaster imposed strict rules on itself. The monumental 1945 General Election night was thus covered on BBC radio only: admittedly, perhaps not such a huge issue as very few people owned TVs then anyway. In 1950 again, the BBC did not allow itself to cover any election canvassing during the campaign itself. It did, however, tentatively allow a programme covering the results for the first time in which the handsome young dark-haired and very self-assured Oxford graduate, Butler made a favourable impression. He would become a fixture of the BBC’s election night coverage during the next nine General Elections held up to 1979, often appearing as part of a sort of double-act with friendly rival, the Canadian, Bob McKenzie. Butler would adopt spectacles and see his hair grow grey in the ensuing thirty years but his contribution would prove no less vital.
The book opens with a scene in 1950, in which Winston Churchill, at that point Leader of His Majesty’s Opposition and plotting his own return to Downing Street summoned the young Butler to discuss the possibilities the new science of opinion polling offered for predicting election outcomes in advance. It is a good start: the political titan nearing the end of his long career meeting the young talent at the start of his own. In general, though he seems to have been slightly left of centre politically, Butler strived to remain impartial, something which generated occasional tensions with his lifelong friend, left-wing Labour MP, Tony Benn who he met at university. Butler, in fact, had a very distinguished family background and was the cousin of the leading Tory politician, R.A. ‘Rab’ Butler.
Michael Crick chronicles the details of Butler’s many books, innovations, his travels in America and his success in exporting many of his techniques to Australia and India alongside his personal life. This includes two very sad elements: the death of his wife, the very successful academic, Lady Marilyn Butler in 2011 after many years of happy marriage in 2011 following a struggle with Alzheimer’s disease and the death of one of their three sons, Gareth following a sudden heart attack in 2008, aged just 42.
But, in general, this is a well-researched and highly readable biography of a life well-lived.