Book review: Selling The Movie: The Art of the Film Poster by Ian Haydn Smith. Published by: White Lion. Out: now.
Perhaps surprisingly in the era of 3D, Blu-ray and leaked online trailers, the role of the movie poster is still vital to any film’s marketing. This large, attractive coffee table read, tells the story of cinema, not just through reproductions of the posters themselves but through a compelling narrative history of the medium.
To be honest, I’m not sure the cover image for this book (reproduced above the West Side Story image above) really does the best job of “selling” its excellent contents, so please find below some excellent examples of posters from cinema’s past and present to whet your appetite.