Book review: Double Down. The Explosive Inside Account of the 2012 Presidential Election

John Heilemann And Mark Halperin: Double Down: The Explosive Inside Account Of The 2012 Election.
Published by: WH Allen.
They had a tough act to follow. Following on from the triumph of their book, Race Of A Lifetime, which chronicled the highs and lows of the 2008 presidential contest, Mark Halperin and John Heilemann must have confronted the task of repeating the trick with an account of the 2012 election with some trepidation.
2008 was, after all, an unusually eventful campaign, literally the “race of a lifetime”. That election featured an incredibly bitter Democratic primary battle between a former First Lady and a dynamic black hopeful, a calamitous sideshow (the disastrous campaign of Senator John Edwards), a grumpy an aged Republican nominee (John McCain), the rise and fall of Sarah Palin and ultimately an unprecedented outcome: the election of the first black president, a result that would have seemed unthinkable only a year before. How could 2012 compete with such drama?
Happily, it very nearly did and this is a worthy follow up to the earlier book (even if as a Brit, I’ve still no idea at all what the term “double down” means, despite it being used several times in the book).
For one thing, the 2012 contest was never a foregone conclusion. Having done well with a disastrous inheritance from his appalling predecessor (Bush), the economy remained sluggish in 2012, leaving the president unusually vulnerable particularly after his poor performance in the first presidential TV debate.
Despite this, the Republicans remained in a state of crisis throughout the year. An unlovely bunch of grotesques such as the eccentric billionaire Donald Trump threatened but ultimately declined to throw their hats into the ring. Others did, including the horrendous Newt Gingrich and arch homophobe Senator Rick Santorum (one Democrat wag claimed “Santorum” is Latin for “asshole”).
The party ultimately opted for the immaculately coffered but incredibly gaffe-prone Governor Mitt Romney: a decent man in many ways but one almost incapable of speaking without either offending someone (including Boris Johnson and the London Olympic Committee) or reminding everyone just how rich he was. Random cock-ups such as Clint Eastwood ranting at an empty chair at the party convention did not help. But Romney’s lowest moment was his notorious “47% gaffe” when he was recorded saying:
”There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you name it. That that’s an entitlement. And the government should give it to them. And they will vote for this president no matter what.”
Romney, nevertheless, came surprisingly close to victory before Hurricane Sandy and Republican Chris Christie’s enthusiasm for the Democrat president sealed his fate. Ironically. Romney scored 47% of the vote.
A hugely compulsive read even when you know the outcome already.